About Us

B2BChange, a division of Your Brand Marketing is about enabling change from a human perspective. 

We believe that real change only happens when we understand the people behind the change, what motivates them, scares them and inspires them.  Our goal is to teach this to the next generation of leaders, at all levels, so that they can help implement change where others have failed.

Who is Ben Baker?

For more than a quarter century, Ben has been working with mid-large level companies and governments at all levels, across North America, to help them tell their stories, so that people listen, understand objectives and are motivated to be part of driving change.

He believes that the best ideas come from within the organization, and the goal is to help you to develop the tools, methodologies and strategies to actively listen to your teams and communicate your mission, vision and goals effectively.

Only by doing that can change initiatives succeed.